Releases Saturday 23 June 2001
No 7301 Volume 322

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(1)  MASS MEDIA CAMPAIGNS CAN ALTER
BELIEFS ABOUT BACK PAIN

(2)  INTENSIVE THERAPY IMPROVES LOW
BACK PAIN, BUT IS IT WORTH THE COST?

(3)  WOMEN WITH CYSTIC FIBROSIS "TOO
EMBARRASSED" TO SEEK HELP FOR
INCONTINENCE


 

(1)  MASS MEDIA CAMPAIGNS CAN ALTER
BELIEFS ABOUT BACK PAIN

(Population based intervention to change back pain
beliefs and disability: three part evaluation BMJ)
http://bmj.com/cgi/content/full/322/7301/1516

New research in this week's BMJ finds that mass
media campaigns can alter people's beliefs about
back pain, improve knowledge and attitudes among
doctors and reduce compensation claims for back
problems.

Researchers in Victoria, Australia measured the
effectiveness of a state-wide public health campaign
designed to alter beliefs about back pain. The
campaign comprised television commercials, radio
and print advertisements, outdoor billboards,
posters, seminars, workplace visits, and publicity
articles. The Back Book, an educational booklet
for patients, was also made widely available and all
doctors in Victoria received guidelines for the
management of employees with low back pain who
were eligible for compensation.

The team conducted before and after telephone
surveys among 4,730 members of the general
population and postal surveys of 2,556 general
practitioners, with an adjacent state (New South
Wales) as control.

In Victoria, beliefs about back pain became more
positive between successive surveys. Knowledge
and attitudes towards treating back pain also
improved among doctors. There was a clear
decline in number of claims for back pain, rates of
days compensated, and medical payments for
claims for back pain over the duration of the
campaign.

These findings clearly demonstrate the value of
promoting positive messages about back pain to
the general population, say the authors. Further
research should measure whether the effect of the
campaign is sustained over time. These findings
should also encourage others to adapt the
campaign for use and evaluation in other settings,
they conclude.

Contact:

Rachelle Buchbinder, Associate Professor and
Director, Department of Clinical Epidemiology,
Cabrini Hospital, Victoria, Australia
Email:  rachelle.buchbinder{at}med.monash.edu.au
 

(2)  INTENSIVE THERAPY IMPROVES LOW
BACK PAIN, BUT IS IT WORTH THE COST?

(Multidisciplinary rehabilitation for chronic low back
pain: systematic review)
http://bmj.com/cgi/content/full/322/7301/1511

Intensive rehabilitation programmes
reduce pain and improve function in patients with
chronic low back pain, concludes a study in this
week's BMJ, but it remains unclear whether the
improvements are worth the cost of these intensive
treatments.

Disabling low back pain is thought to be a result of
interrelating physical, psychological, and social or
occupational factors requiring multidisciplinary
treatment. The research team reviewed 10 trials,
involving nearly 2,000 adults with low back pain, to
assess the impact of such multidisciplinary treatment
approaches.

The reviewed studies provided evidence that
intensive multidisciplinary treatment produces
greater improvements in pain and function for
patients with disabling chronic low back pain than
less intensive multidisciplinary programmes,
non-multidisciplinary rehabilitation or usual care.

However, these intensive programmes might have a
large impact on healthcare resources, say the
authors, and it is not clear whether the benefits
outweigh the costs. The final judgement will depend
on societal resources, available alternatives, and the
value attached to reducing human suffering from
back pain, they conclude.

Contact:

Jaime Guzman, Research Associate, University of
Manitoba Faculty of Medicine, Winnipeg, Canada
Email:  guzmanjo{at}cc.umanitoba.ca
 

(3)  WOMEN WITH CYSTIC FIBROSIS "TOO
EMBARRASSED" TO SEEK HELP FOR
INCONTINENCE

(Questionnaire survey of urinary incontinence in
women with cystic fibrosis)
http://bmj.com/cgi/content/full/322/7301/1521

A study in this week's BMJ finds that over
two-thirds of women with the chest disease cystic
fibrosis suffer urinary incontinence, yet are reluctant
to seek help. Given that incontinence can affect a
patient's ability to perform essential daily treatment
procedures, addressing this problem should
become part of the routine management of cystic
fibrosis, report the authors.

Researchers at the Adult Cystic Fibrosis Unit in
Manchester invited women attending the clinic to
complete an anonymous questionnaire. The
questions related to the severity, causes, and
physical or social impact of leakage when the chest
was "good" or "bad".

Of 75 questionnaires completed, 68% of women
reported leakage of urine in the previous 12
months. They reported coughing, sneezing, laughing
and airway clearance as the major causes of
leakage, which was worse when the chest was
"bad." Eight women reported leakage affecting their
ability to perform airway clearance. This is
particularly worrying, say the authors, as cystic
fibrosis requires lifelong daily treatment by airway
clearance to assess and manage the impace of the
disease on the lungs.

More than a quarter of women were severely
distressed by their incontinence, and 20% had
sought help previously. Reasons given for not
seeking help included "not as serious as my chest
disease" and "too embarrassed." A wish for
treatment was expressed by 35% of women.

The low number of women who wanted help for
their reported leakage is reason for concern, say
the authors. A practical and sensitive approach
needs to be developed to evaluate this little
recognised condition in women who already have
the burden of cystic fibrosis, they conclude.

Contact:

Alison Orr, Senior Physiotherapist, Adult Cystic
Fibrosis Unit, North West Lung Centre, South
Manchester University Hospitals Trust,
Manchester, UK
Email:  alison.orr{at}smuht.nwest.nhs.uk
 


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