Releases Saturday 9 March 2002
No 7337 Volume 324

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the source BMJ article (URL's are given under titles).


(1)  APPARENTLY CREDIBLE WEBSITES MAY NOT
BE ACCURATE

(2)  QUALITY OF HEALTH INFORMATION ON THE
INTERNET HAS IMPROVED

(3)  MOST POPULAR WEBSITES NOT NECESSARILY
OF HIGHEST QUALITY

(4)  SMOKERS DISILLUSIONED AND
OVER-OPTIMISTIC ABOUT QUITTING


 

(1)  APPARENTLY CREDIBLE WEBSITES MAY NOT
BE ACCURATE

(Accuracy of information on apparently credible websites:
survey of five common health topics)
http://bmj.com/cgi/content/full/324/7337/581

Apparently credible websites may not necessarily provide
higher levels of accurate health information, finds a study in
this week's BMJ.

Researchers examined the relation between credibility
features and accuracy of contents of 121 websites that
provided information on five common health topic: chronic
obstructive pulmonary disease, ankle sprain, emergency
contraception, menorrhagia, and female sterilisation.

The entire contents of the selected websites were assessed
for three credibility features (source, currency, and evidence
hierarchy) and accuracy of contents. They found 93% of
websites described the source of medical information, 49%
displayed the date that the information was posted, and 18%
displayed evidence hierarchy (i.e. levels assigned to various
pieces of information were related to their validity or
methodological quality).

Accuracy of website contents was judged against recognised
guidelines for each of the five health topics. Websites with a
description of credibility features tended to have higher levels
of accuracy, but this relationship was not strong, say the
authors.

They conclude: "Our study shows that features of website
credibility have only slight or at best moderate correlation
with accuracy of information in five common health topics.
Thus, apparently credible websites may not necessarily
provide higher levels of accurate health information."

Contact:

Khalid S Khan, Consultant, Education Resource Centre,
Birmingham Women's Hospital, Birmingham, UK
Email: k.s.khan{at}bham.ac.uk
 

(2)  QUALITY OF HEALTH INFORMATION ON THE
INTERNET HAS IMPROVED

(Follow up of quality of public oriented health information on
the world wide web: systematic re-evaluation)
http://bmj.com/cgi/content/full/324/7337/582

The quality of health information on the internet has improved
over the past few years despite concerns over poor quality
and its possible consequences, concludes a study in this
week's BMJ.

In 1997, the quality of web information on managing fever in
children at home was assessed and was found to be poor.
Four years later, researchers in Italy re-evaluated the quality
of these web pages, plus a more recent sample of pages,
using the same methods.

They found 19 of the 41 (46%) original pages still existed. Of
these, two had additional information. Five pages had been
replaced with new content and three were the same as the
original pages.

Only two (5%) of the new pages adhered to the guidelines
for quality of content compared with three (8%) of the
original pages. However, 18 (45%) of the new pages
compared with only three (8%) of the original pages adhered
to most of the guidelines.

They conclude that, although the quality of health information
on the internet has improved over the past few years,
monitoring health information on the internet for accuracy,
completeness, and consistency is still fundamental.

Contact:

Chiara Pandolfini, Senior Research Fellow, Laboratory for
Mother and Child Health, Istituto di Ricerche
Farmacologiche, Milan, Italy
Email:  chiara{at}marionegri.it
 

(3)  MOST POPULAR WEBSITES NOT NECESSARILY
OF HIGHEST QUALITY

(Breast cancer on the world wide web: cross sectional survey
of quality of information and popularity of websites)
http://bmj.com/cgi/content/full/324/7337/577

The more popular websites providing information about
breast cancer are not necessarily of higher quality, concludes
a study in this week's BMJ.

The search engine Google was used to generate a list of
websites about breast cancer. The top 200 sites returned by
Google were divided into "more popular" and "less popular"
based on the number of links to a site from other sites.

More popular sites were more likely to contain information
on ongoing clinical trials, results of trials than less popular
ones. More popular sites were also more likely to provide
updates on other breast cancer research, information on
legislation and advocacy, and a message board service.

More popular and less popular websites did not differ in any
of the quality measures studies. Furthermore, the presence of
inaccurate information did not differ between more popular
and less popular sites.

These results show that type rather than quality of content
determines popularity of websites, say the authors. It remains
the responsibility of the medical community to ensure
adequate of online medical content, to educate the public
regarding quality measures, and to direct patients to sites of
known quality, they conclude.

Contact:

Funda Meric, Assistant Professor, Department of Surgical
Oncology, University of Texas, Texas, USA
Email: fmeric{at}mail.mdanderson.org
 

(4)  SMOKERS DISILLUSIONED AND
OVER-OPTIMISTIC ABOUT QUITTING

(Letter: Effectiveness of smoking cessation initiatives)
http://bmj.com/cgi/content/full/324/7337/608

Most smokers are disenchanted with smoking and would not
smoke if they had their time again, according to a letter in this
week's BMJ. It also shows that smokers' expectations of
how soon they will quit greatly exceed rates of quitting
observed in recent history.

A national sample of 893 smokers were asked: "If you had
your time again would you start smoking?" Over 80% said
that they would not (79% men, 87% women). Those aged
45 to 64 were most regretful, with 90% saying that they
would not smoke given their time again. This may reflect the
mounting distress of smokers reaching the age at which the
main smoking related diseases are becoming noticeable in
themselves and among their peers, suggest the authors.

The survey also showed that most smokers overestimate the
likelihood of stopping in the future and greatly underestimate
how long it is likely to take. Over half expected to stop within
two years, but in recent history only 6% manage this.

Young people were also very disenchanted with smoking.
Seventy eight per cent of those aged 16 to 24 declared that
they would not smoke given their time again. Young people
were also prone to extreme optimism about quitting. Eighty
per cent of young smokers (age 16-29) expect they will have
quit within 10 years, but in 1998 65% of people that had
ever smoked were still smoking at age 40, and 46% at age
60.

The widespread disaffection with smoking among smokers,
combined with their tendency to be deluded about how easy
and quick it will be to stop, justifies extra urgency in
promoting chances to stop, say the authors. No Smoking
Day on 13 March will prompt smokers to make a credible
attempt at stopping so that they can live the life they would
want if they had their time again, they conclude.

Contacts:

Clive Bates, Director, Action on Smoking and Health (ASH),
London, UK
Email: clive.bates{at}dial.pipex.com

Doreen McIntyre, Chief Executive, No Smoking Day
Email:  doreen{at}nosmokingday.org.uk
 


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