Releases Saturday 13 April 2002
No 7342 Volume 324

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(1) WHAT IS AND WHAT IS NOT A DISEASE?

(2) ACTION NEEDED TO STOP "DISEASE
MONGERING"

(3) MEDICALISING SEX DAMAGES
RELATIONSHIPS

(4) DOES DIRECT TO CONSUMER DRUG
ADVERTISING MEDICALISE NORMAL
HUMAN CONDITIONS?

(5) GENETIC TESTS COULD DEFINE US ALL AS
PATIENTS

(6) MANY JUNIOR DOCTORS EXPERIENCE
BULLYING



(1) WHAT IS AND WHAT IS NOT A DISEASE?

(In search of "non-disease" )
http://bmj.com/cgi/content/full/324/7342/883

What is and what is not a disease? The BMJ recently
ran a vote on bmj.com to identify "non-diseases". The
aim was to prompt a debate on what is and what is
not a disease and draw attention to the increasing
tendency to classify people's problems as diseases.

A top 20 list includes ageing, baldness, jet lag,
cellulite, and anxiety about penis size. Some of these
"non-diseases" already appear in official classifications
of disease.

To have your condition labelled as a disease may
bring considerable benefit, writes BMJ Editor,
Richard Smith. Immediately you are likely to enjoy
sympathy rather than blame, and you may be
exempted from many commitments, including work.
You may also feel that you have an explanation for
your suffering.

But the diagnosis of a disease may also create
problems. You may be denied insurance, a mortgage,
and employment. Some diseases carry an inescapable
stigma, which may create more problems than the
disease itself. Worst of all, the diagnosis may lead you
to regard yourself as forever flawed and incapable of
"rising above" your problem.

We are not suggesting that the suffering of people with
these "non-diseases" is not genuine, he says, but surely
everything is to be gained and nothing lost by raising
consciousness about the slipperiness of the concept of
disease.

(2) ACTION NEEDED TO STOP "DISEASE
MONGERING"

(Selling sickness: the pharmaceutical industry and
disease mongering)
http://bmj.com/cgi/content/full/324/7342/886

A lot of money can be made from telling healthy
people they're sick despite clear conflicts of interest.
Pharmaceutical companies sponsor disease definitions
and promote them to prescribers and consumers. In
this week's BMJ researchers give examples of
"disease mongering" and suggest how to prevent the
growth of this practice.

Some forms of medicalising ordinary life may be
better described as "disease mongering" ? extending
the boundaries of treatable illness to expand markets
for new products.

Disease mongering can include turning ordinary
processes or ailments into medical problems. For
example, around the time that Merck's hair growth
drug finasteride (Propecia) was first approved in
Australia, leading newspapers featured new
information about the emotional trauma associated
with hair loss, say the authors.

Disease mongering can also include seeing mild
symptoms as serious, and treating personal problems
as medical ones: A senior Roche official tells the
authors that company promotion exaggerated the level
of social phobia in Australia.

Risks are increasingly portrayed as diseases,
according to the authors, citing the example of
corporate backed promotional activities for
osteoporosis which attempt to persuade millions of
healthy women worldwide that they are sick.

Although these observations of disease mongering are
selective and preliminary, the authors believe that
more could be done to expose and reduce misleading
"wonder drug" stories in the media, which help to
facilitate so much disease mongering. They suggest
that corporate funded information about disease
should be replaced by independent information.

Contact:

Ray Moynihan, Journalist, Australian Financial
Review, Sydney, Australia
Email: ray_128@hotmail.com

(3) MEDICALISING SEX DAMAGES
RELATIONSHIPS

(Sexual behaviour and its medicalisation: in sickness
and in health)
http://bmj.com/cgi/content/full/324/7342/896

Overly medical approaches to sex ignore the social
and interpersonal dynamics of relationships, argue
researchers in this week's BMJ.

The medicalisation of sex has resulted in surgery and
drugs being used to enhance sexual pleasure, write
Graham Hart and Kaye Wellings. Viagra (sildenafil
citrate) has become the world's most popular drug
ever, and gynaecological surgery is also being
harnessed to enhance female sexual pleasure and
improve aesthetics.

In America, erectile dysfunction is estimated to affect
half of men aged 40-70 and 70% of men over 70.
This high level of sexual dysfunction may simply reflect
people's expectations and feelings of inadequacy in
the light of the escalating sexualisation of our culture,
they add.

The problem with an overly medical approach to
sexual behaviour is that social and interpersonal
dynamics may be ignored, say the authors. The last
century saw a considerable increase in acceptance of
diversity of sexual expression. It would be a shame if
this century saw diversity replaced by uniform
expectations of performance and desire, they
conclude.

Contacts:

Graham Hart, Professor, MRC Social and Public
Health Sciences Unit, University of Glasgow,
Scotland
Email: g.hart@msoc.mrc.gla.ac.uk

Kaye Wellings, Head of Centre for Sexual Health
Research, London School of Hygiene & Tropical
Medicine, London, UK
Email: kaye.wellings@lshtm.ac.uk

(4) DOES DIRECT TO CONSUMER DRUG
ADVERTISING MEDICALISE NORMAL
HUMAN CONDITIONS?

(For and against: Direct to consumer advertising is
medicalising normal human experience)
http://bmj.com/cgi/content/full/324/7342/908

Does direct to consumer advertising of prescription
drugs, currently allowed only in the United States and
New Zealand, medicalise normal human conditions?
A debate in this week's BMJ puts the case for and
against.

Direct to consumer advertising encourages healthy
people to believe they need medical attention, writes
Barbara Mintzes at the University of British Columbia.
Relatively healthy people are targeted because of the
need for adequate returns on costly advertising
campaigns.

Advertising campaigns can lead to shifts in the pattern
of use of healthcare services. In 1998, during a
campaign for finasteride (Propecia), visits to US
doctors for baldness increased by 79% compared
with 1997 levels, to 850,000. Even when the focus in
on prevention of serious disease, many advertising
campaigns cast too wide a net, adds the author

In late 1999, Americans on average saw nine
prescription drug advertisements a day on television.
"To an unprecedented degree, they portrayed the
educational message of a pill for every ill ? and
increasingly an ill for every pill," she concludes.

Evidence shows a substantial under-diagnosis of many
of the major diseases and known risk factors for
which effective treatments exist, argue Silvia
Bonaccorso and Jeffrey Sturchio of the
pharmaceutical company, Merck.

At the moment, the pharmaceutical industry, which
has perhaps the best information on the medicines
they make, is constrained in Europe from
communicating this directly to consumers, whereas
other people and organisations are free to disseminate
information of perhaps dubious quality.

To limit access to product information arbitrarily
because of unfounded fears about direct to consumer
advertising impinges on the rights of Europeans to
have all the information they need to make informed
choices about their health, they conclude.

Contacts:

Barbara Mintzes, Graduate Researcher, Centre for
Health Services and Policy Research, University of
British Columbia, Vancouver, Canada
Email: bmintzes@chspr.ubc.ca

Silvia Bonaccorso, Vice President, Marketing and
Medical Services, Merck, Whitehouse Station, NJ,
USA
Email: silvia_bonaccorso@merck.com

(5) GENETIC TESTS COULD DEFINE US ALL AS
PATIENTS

(Editorial: Genetics and medicalisation)
http://bmj.com/cgi/content/full/324/7342/863

Genetic science could drive a new wave of
medicalisation if genetics tests are accepted without
appropriate evaluation, warn researchers in this
week's BMJ.

David Melzer and Ron Zimmern argue that genetic
tests for markers that may not result in symptoms for
half a century or more could be new examples of a
process of premature medicalisation. This would
occur if "disease" labels were attached to people
before it had been established precisely what each test
result predicts and whether prevention or treatment
for the specific genetic difference was beneficial.

Unless it is established that a genetic variant is a
pointer to beneficial action, there is a potential for
inappropriate medicalisation through the spread of
poorly understood tests, say the authors. The
perceptions of risk resulting from such tests may bear
little relation to the scientific facts and uncertainties.
Inflated ideas about risks could result in people
carrying such genes being treated unfairly in many
areas, including employment or insurance, they
suggest.

The enormous investments needed to exploit genetics
may have driven a more exuberant set of claims than
usual, designed to appeal not only to the public but
also to investors, say the authors. The antidote lies in
remaining sceptical and level headed.

Genetic technologies have the potential to be of major
benefit to society, but their introduction must be
measured, attentive to social and ethical
considerations and, most importantly, based on good
evidence, they conclude.

Contacts:

David Melzer, Clinical Senior Research Associate,
Department of Public Health and Primary are,
University of Cambridge, Cambridge, UK
Email: dm214@medschl.cam.ac.uk

Ron Zimmern, Director, Public Health Genetics Unit,
Cambridge, UK
Email: ron.zimmern@srl.cam.ac.uk

(6) MANY JUNIOR DOCTORS EXPERIENCE
BULLYING

(Workplace bullying in junior doctors: questionnaire
survey)
http://bmj.com/cgi/content/full/324/7342/878

Many junior doctors in the United Kingdom
experience bullying during training, finds a study in this
week's BMJ.

An anonymous questionnaire was sent to 1,000
doctors with job grades from house officer to senior
registrar. Participants were presented with a definition
of bullying and asked to indicate whether they had
been subjected to it in the past 12 months and
whether they had witnessed others being bullied.

Of 594 completed questionnaires, 220 (37%)
reported being bullied in the past year and 84% had
experienced at least one bullying behaviour. Black and
Asian doctors were more likely to be bullied than
white doctors, and women were more likely to report
being bullied than men. Reports of bullying did not
vary by job grade or age.

These findings should be interpreted cautiously as the
study relied on self reports of bullying, and a higher
response rate would have been desirable, say the
researchers. Nevertheless, the findings suggest that
disturbingly high levels of bullying and mistreatment
during training are part of many junior doctors'
perceptions and experiences, they conclude.

Contact:

Lyn Quine, Reader in Health Psychology, Department
of Psychology, University of Kent at Canterbury,
Canterbury, UK
Email: L.Quine@ukc.ac.uk


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